So, what’s the secret of its success? Well, we think that people get addicted to SUPERB’s ultra smooth-writing sensation. It’s a combination of the ballpoint tip and the ink that makes the difference. Unlike conventional ballpoint pens that use stainless steel as a ballpoint SUPERB uses a nickel silver ballpoint, giving it a softer touch that doesn’t feel ‘scratchy’ like some pens. Nickel silver also helps make the flow of ink much smoother. From a cost point of view, it might save us to use stainless steel – but we wanted to achieve a writing experience that was exceptional, not average! We also think we started a trend 16 years ago by introducing the SUPERB pen in a crystal-like, transparent barrel and cap. Many pens have followed in our footsteps to achieve the ‘look’. PENTEL pen users see a pen as a reflection of their character – a true original! It’s never ‘just a pen’ to them! Over the years we have expanded our SUPERB range of ballpoint pens, with a medium point for broader lines, a needlepoint for fine lines and a retractable style for convenience. We’re currently combining our technology and experience to bring you the next generation of ballpoint pens. We look forward to introducing them to you very soon!